During your course you will learn how to:
Research, plan and execute key elements of a digital marketing strategy from budget, return on investment metrics to competitor analysis
Evaluate the potential risks for a business when using social media for marketing or business promotion
Assess best practice in the integration of online and offline marketing channels to enhance business activities
Study good and bad practice in static and mobile website design from both potential customer and marketing perspectives
Investigate and analyse factors that should be considered when planning a social media campaign
Use and understand digital marketing frameworks, models, and theory
OCN NI level 4 Award Digital Marketing/ Social Media Qualification
Monday to Friday - Include practical classes, lectures, workshops and tutorials
Optional Assignment Drop In Sessions
Over the 12 weeks, you will have the option of drop-in sessions to meet with your tutor(s) to discuss your assignment; presentation and marketing plan
Independent Study
You are expected to dedicate adequate time for independent study for your assignment and presentation outside of class.