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This qualification aims to develop knowledge and skills in the use of internet and communications technologies for marketing activities and manage the use of social media within organisations. With the increased use of communications technologies many companies are taking advantage of social media and digital marketing approaches to promote and market their products and services.
Course Level Contact: Rachel.Duncan@swc.ac.uk
Core Modules: The Social Media and Digital Marketing objectives are to enable learners to:
No optional modules
There are no specific entry requirements for this qualification however an understanding and appreciation of the use of information technology in business would be necessary. Learners must be at least 18 years old to complete the qualification.
The Flexible Skills Fund programme will be accessible to all groups, those in employment and unemployment. To be eligible for these courses participants must be:
Assessment is by successfully completing a Learners Assessment Booklet, developing a Digital Marketing Plan and Social Media Campaign. This will be evidenced through a short 15 minute Presentation.
This Unit completed successfully will gain you 8 Credits. Employment opportunities may also exist on successful completion.
Mode of Study
Hours per Week
Number of Weeks
Total Annual Fee £0.00
Total Concessionary Fee
Fees Payable Each Year
**Am I eligible for concessionary fees?
Level 2 in IT (Traineeship) (Equivalent to 4+ GCSE's)
OCN NI Level 4 Award in Social Media and Digital Marketing - Online (Flexible Skills)
Ulster University Foundation Degree in Science in Computing (HLA)